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Ash City and IBM reduce carbon footprint and energy use by half with new data centre

Corporate clothing provider Ash City has teamed with IBM to build an energy-efficient, cost-effective data centre for its new headquarters building. The new facility adds capacity, while reducing energy consumption by half.


January 20, 2009
By Newswire

Using IBM’s Scalable Modular Data Centre technology, Ash City’s fully functional data centre was built in less than a week; something that normally takes months to construct. It houses the company’s servers in high-density server racks that are cooled with an efficient chilled water system. During cooler months, a heat exchanger provides green, low-cost cooling by using the external cold air to provide cooling.

As Ash City moves to a new headquarters building north of Toronto, IBM will also install a new VOIP telephony solution and IT infrastructure, including cabling and wireless access points.

"We are committed to innovative products, to the growth of our employees and to providing exceptional service by continuously evaluating our processes of ‘finding the better way,’ consistent with our corporate philosophy," said Michael Suen, CIO, Ash City. “IBM is a trusted IT advisor, and brings the right expertise and solutions as we continue to grow our North American operations.”

The relocation of the servers and equipment occurred over a number of weekends, allowing Ash City to continue business without interruption. The facility runs the company’s business, call centre and VOIP applications.

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The IBM Scalable Modular Data Centre provides increased flexibility to install an efficient data centre quickly and easily scales to meet changing business needs of all Canadian companies.

For more technical information visit www.ibm.com.


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