Construction Specifications Institute revitalizes its brand to “Achieve the mission”
February 5, 2013 - The Construction Specifications Institute (CSI) in the States is revitalizing its brand as part of its “continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry”. CSI says it is focusing on creating a strong, consistent brand experience for its diverse membership with training for its leadership, new programs and products, and a new look in its logo and tagline.
By Anthony Capkun
CSI (as well as its Canadian counterpart, Construction Specifications Canada [CSC]), is a national association dedicated to improving the documentation, management and communication of building information as used by the construction community. CSI accomplishes its mission through the development of construction standards and formats, and training and certification programs.
“CSI is recognized as the only community where you can network and collaborate with building experts across the design, building materials and construction disciplines,” said CSI Brand Revitalization Task Team chair Ronald L. Geren. “We connect all members of the building team to the information they need to effectively communicate and improve project delivery.”
As part of the revitalization project, the new logo and tagline were developed to reflect CSI’s continuing evolution “to meet the needs of a changing building design and construction industry”. The tagline, “Building Knowledge, Improving Project Delivery”, was developed by CSI’s Brand Revitalization Task Team, a group of members and external constituents who reflect CSI’s diverse membership.
“Our new logo and tagline are a very visible step in an ongoing revitalization process,” said CSI president Gregory J. Markling. “We’re offering a variety of new and updated programs and initiatives—such as our growing certification program, updated standards and formats, online practice groups and the CSI Academies—to help industry professionals stay on top of emerging trends and best practices.”