Energy Manager

Institutional News Residential
Consumers and conservation = Southlake hospital equipment

May 28, 2014 - Starting next month, a pilot project called engagingNewmarket involving 500 families in Newmarket, Ont., will help consumers save electricity at home while earning rewards that fund equipment at the local Southlake Regional Health Centre hospital.

May 29, 2014  By  Anthony Capkun

The project is a collaboration between Newmarket-Tay Power Distribution, IBM Canada Ltd., the Town of Newmarket, Southlake Regional Health Centre and Zerofootprint (the company that developed GOODcoins—a ‘social currency’ for rewarding personal and social good’).

This electricity conservation program is unique in that it links to tangible rewards to the community, explains Paul Ferguson, president of Newmarket-Tay.

DOWNLOAD the brochure below.

“GOODcoins rewards Newmarket residents for doing good and allows them to spend their rewards to help the local hospital,” explains Ron Dembo, founder and CEO, Zerofootprint. “This innovative program will create more resilient, engaged residents and enhance the community, and we are proud to be a part of it.”


Newmarket-Tay is offering and installing free smart thermostats to consumers through the peaksaverPlus program. Consumers can also choose to participate in engagingNewmarket—an additional free program—through which their electricity savings at home will earn GOODcoins. At the end of the program, the consumers will choose the equipment (either a pediatric monitor or a diagnostic imaging radiology workstation) they wish to help fund at Southlake Regional with their rewards.

Through the consumer’s wireless router connecting the home area network to the internet, the Wi-Fi-enabled peaksaverPlus thermostat reports the home’s electricity usage to the consumer’s personal GOODcoins webpage. The conservation savings are measured against energy-reduction goals. The more successful the consumer at reducing his home’s electricity use, the more GOODcoins rewards are assigned.

At participants can take part in electricity reduction campaigns. The website allows them to track their progress, share and compare their activities with their neighbours, and access tips and information on energy conservation.

Print this page


Stories continue below