CSA Group unveils new global brand identity
March 1, 2012 - CSA Group today officially unveiled a new global logo and tagline to consolidate all of its divisions under a unified brand identity reflecting its “global focus”. The new tagline, “Advancing Today, Anticipating Tomorrow”, underscores the organization’s principles of “safety, collaboration, sustainability and innovation”.
By Anthony Capkun
“The blue bands pay homage to past logos and the trusted certification mark while the addition of green embodies the organization’s environmental commitment,” explains CSA, adding, “The fluid spherical design reflects the unification of the operational structure and global outreach, with all divisions now recognized simply as ‘CSA Group’.”
“The new brand is a result of our collaborative work with stakeholders, members and customers. We listened to their feedback about a desire to work with a more modern and global organization, while still maintaining our rich history and an emphasis on sustainability,” said Ash Sahi, president and CEO, CSA Group (Photo A. Capkun, October 2010).
CSA Group is an independent, not-for-profit membership association whose expertise encompasses standards development, training and advisory solutions, global testing and certification services across business areas that include hazardous location and industrial, plumbing and construction, medical, safety and technology, appliances and gas, alternative energy, lighting and sustainability, as well as consumer product evaluation services.