The Fenestration and Glazing Industry Alliance (FGIA) has launched its brand.
On Jan. 1, the American Architectural Manufacturers Association (AAMA) and the Insulating Glass Manufacturers Alliance (IGMA) officially came together to form a new, united organization: FGIA. The FGIA brand launch, which was announced at the 2020 Annual Conference, featured a new logo and promotional video.
“That alliance called for the creation of a new brand to represent not just the combining of these two industry leaders, but to cast a vision for the future of FGIA. Much planning, creativity and thoughtfulness went into the development of the new logo, as well as the verbal and visual languages of the FGIA brand,” Angela Dickson, FGIA Marketing and Communications Director, said in a release.
Members of the AAMA and IGMA Marketing Committees and the AAMA and IGMA Boards of Directors held several meetings last year to gain insight from rebranding experts to determine the best path forward. Part of that initiative was considering the colour, font and logo creation. This included the positioning line: “Your trusted resource, setting the standards for fenestration and glazing.”
The new FGIA logo is made up of a frame – representing fenestration products – and an opening, which represents the glazing.
“The colour palette is bold and modern, conveying our products’ connection with daylighting, sustainability and energy efficiency,” Dickinson said.
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