FortisBC asks you to put on a sweater and “Turn Down the Heat”
January 28, 2013 - FortisBC and the Business Improvement Areas of B.C. (BIABC) are teaming up for the first time to promote energy conservation during “Turn Down The Heat Week”, February 2 to 9. Participating businesses in 20 Business Improvement Areas (BIAs) will turn down the heat at work and at home, and wear sweaters to help promote energy conservation.
By Anthony Capkun
This inaugural event is a collaboration between FortisBC and BIABC with the support of 20 Business Improvement Associations from Vancouver Island, Metro Vancouver and the Interior.
“FortisBC encourages a culture of energy efficiency and conservation in the workplace and in the home,” said Doug Stout, vice-president of energy solutions and external relations at FortisBC. “We welcome supporting the Business Improvement Areas in this challenge and encourage our employees and customers to get involved.”
Local BIAs will also collect donations of sweaters and other warm clothing with a combined goal of 2500 sweaters from participating BIA communities. For its part, FortisBC will be challenging its employees to collect donations of gently used or new sweaters for local organizations who will give the sweaters to those in need.
“The objective of ‘Turn Down the Heat Week’ is to make everyone more aware of energy consumption—and what can be done to reduce it—while collecting sweaters for those in our communities who can really use them,” said Ken Kelly, chair of BIABC.
During this week as well, FortisBC will encourage customers to turn down the heat and put on a sweater. Customers will be asked to tweet FortisBC a photo of themselves in their cozy sweater for a chance to win a $200 gift card.