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Genesis Worldwide and Codding Steel Frame Solutions form new joint venture

Genesis Worldwide Inc.—a Toronto-based provider of green light steel building systems and solutions—has signed a letter of intent with Codding Steel Frame Solutions, a manufacturer of light steel building structures, and current licensee of the company, located in Northern California, to establish a joint venture that will entitle the new entity ("Genesis SFS"), the exclusive rights to the Genesis technology in the United States, Central and South America, and the Caribbean.


Genesis SFS will be under the leadership of J.R. Gunter and Richard Pope. Gunter, the current president of Codding SFS, will become the president and CEO of Genesis SFS.


“The Genesis system allows us to deliver a much faster, more cost-effective and very energy-efficient product to our customers,” said Gunter. “Codding SFS has always been committed to providing a superior product in a timely manner with outstanding reliability and customer satisfaction to our growing customer base.”


“We continue to see tremendous opportunities throughout the world for this truly game-changing method of construction,” said Pope. “This joint venture will give us the ability to show the full potential of the Genesis system within the largest market in the world. We see a huge demand in the marketplace for our cost effective building system that possesses outstanding energy performance, sustainable materials.”


Genesis SFS will be headquartered at Sonoma Mountain Village (SMV), located in Rohnert Park, California. SMV is an award winning development designed as the first One Planet Community in North America, says the company.


“We have analyzed the Genesis system and believe it can offer considerable environmental savings by reducing embodied carbon of construction and allowing re-use at end-of-life,” according to Pooran Desai OBE, co-founder of BioRegional and international director of One Planet Communities. “Social benefits also arise where fabrication supports local employment. Genesis is constantly pushing innovation. For example, Codding SFS's fabrication plant in California is now zero carbon and operating on solar electricity. The Genesis system will be one of the key technologies in the creation of truly sustainable One Planet Communities.”


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May 20, 2010  By Newswire

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