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Get Between the Studs with TV’s Scott McGillivray and Roxul

April 13, 2015 - To educate homeowners and DIYers on the importance of what’s inside their walls, Roxul has launched a social media contest—Get Between the Studs—where entrants have a chance to win a design consultation with “Income Property” host Scott McGillivray, $10k toward their remodel and $1200 in Roxul insulation.

April 13, 2015  By  Anthony Capkun

“There’s no question that a good remodel starts between the studs,” says McGillivray. “Homeowners tend to jump right to the end result. Their mindset, understandably, is focused on the finishes. Choosing quality insulation may not provide the same sizzle, but it’s essential to ensure a remodel can stand the test of time and achieve its intended purpose. That’s the message we want to share with consumers…”

WATCH Scott’s video below.

Individuals 18 and over can enter by using #GetBetweenTheStuds on Twitter or Instagram. Participants must demonstrate—in a creative and compelling way—why they need a Roxul remodel. (Photos and/or videos are encouraged with each entry.)

A panel of judges will pick three finalists from all qualifying entries, with the grand prize winner to be chosen by McGillivray. The contest runs through May 24, 2015.


In addition to the grand prize, weekly prizes are also available, including $250 pre-paid gift cards; Milwaukee Tool prize packs; copies of McGillivray’s new book, and more. Consumers are further encouraged to drop in to a Roxul insulation workshop at their local Home Depot and Lowes stores on Saturdays during the contest period, and tweet or share a selfie with McGillivray’s life-sized display using #GetBetweenTheStuds for more chances to win.

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