October 24, 2014 - Horizon Utilities Corp.—in partnership with Simple Energy—will deliver an online conservation & demand management (CDM) pilot program that rewards residential customers with Air Miles reward miles for reducing their household energy use.
By Anthony Capkun
The online program is called “Take Charge • Save Energy • Earn Rewards” and runs for a year, beginning October 24, 2014. Funded by Ontario Power Authority’s (OPA) Conservation Fund, this program aims to demonstrate how a virtual engagement platform can help customers manage their own electricity costs and support Horizon’s CDM targets.
“We are pleased to be working with the OPA and Simple Energy on this innovative pilot program that combines behavioural science and technology as a way to engage our customers around energy conservation and to provide them with tools to assist with the management of their own electricity costs,” said Max Cananzi, Horizon’s president and CEO.
Customers enrolled in the program will receive a personalized weekly email on Energy Insight; those reports aim to help them make sense of their household energy consumption and provide customized insights based on smart meter data and usage comparisons to similar households.
The program will enable engagement through a personalized customer dashboard using Simple Energy software. Participants will be able to track their household energy usage, view community leaderboard rankings and log the completion of energy-saving tips online. Air Miles reward miles will be posted to Collectors’ accounts for weeks that their household energy consumption is lower than past weeks with similar temperatures. Air Miles Collectors can also earn reward miles when they complete energy-saving tips and record performing other actions on their customer dashboard.
“Simple Energy transforms energy usage data into compelling messaging and engaging experiences that inspire people to take action,” said Yoav Lurie, CEO and founder of Simple Energy.