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New Brunswickers urged to join Beat the Peak energy challenge

January 14, 2015 - NB Power is launching an energy-savings challenge during the coldest three weeks of the year to encourage New Brunswickers to save on electricity during peak times and “help the power grid become greener”.


January 14, 2015
By Anthony Capkun

The Beat the Peak challenge is designed to inspire residents to make little switches in their home energy routines to save on their monthly power bill and help reduce reliance on fossil fuel energy during extreme cold.

“We know that, on cold winter mornings, New Brunswickers crank up their electric heaters, hot water, devices and gadgets all at the same time, usually on weekdays between 6 am and 9 am. This activity cranks up demand on our system, making it less green and causing a peak in energy usage,” said Gaetan Thomas, president and CEO of NB Power. “Supplying this peak demand costs all of us millions of dollars every year. We want to put some of that money back in our customers’ pockets by helping them adopt smart energy habits. They can stop paying for electricity they do not need.”

New Brunswickers can join the challenge at www.beatthepeak.ca starting January 19. Challenge participants can share their energy-saving habits on the website and on social media for a chance to win weekday and weekly prizes.

Energy-saving acts by residents of Fredericton and New Maryland, and Dieppe, Moncton and Riverview will be counted toward a community challenge. The community with the highest rate of participation (per capita) will receive an investment of $10,000 in energy savings at their local YMCA. The challenge ends February 6.

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“We hope this friendly competition will get people thinking about where energy comes from and how we can all work together to save on energy costs as individuals and as a province,” said Thomas. “Our goal is to help customers change their energy habits now, so we can avoid investing in expensive power plants in the years to come.”