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New Clarklake headquarters and brand identity for Airmaster

November 16, 2016 - Airmaster, a manufacturer of air circulation and ventilation solutions, has announced a new brand structure as well as a new headquarters location.


November 16, 2016
By Renée Francoeur
The new facility in Clarklake

 
Airmaster will move its headquarters and manufacturing to a 120,000-sf facility located on S. Meridian Road in Clarklake, Mich. “The new location will allow Airmaster to streamline its production processes as well as allow for an overall more efficient layout”, the company stated, adding this space also lends itself to future growth with room to expand. The company is also revamping its warehousing strategy and expanding shipping capabilities at the new site.

Airmaster, previously referred to as Airmaster Fan, also unveiled a new brand identity with the introduction of a new logo.
 
“We’re going for a newer, fresher look for both the brand and our building,” said Benjamin Braitsch, president and CEO of Airmaster. “Our new facility allows Airmaster to streamline production and be more efficient, letting us better utilize space and technology. Our new brand identity is also streamlined, while at the same time communicating that we are more than just fans.”

Airmaster is currently based in Jackson, Mich. and distributes to Canada.