New spam law a deal breaker
May 21, 2014 - Come this July, your ability to use email as a marketing or fundraising tool will be significantly restricted. Canada’s Anti-Spam Legislation (CASL) comes into effect July 1, 2014, and with it some of the world’s strictest anti-spam rules.
By Anthony Capkun
For a better idea of how these new rules will affect your email marketing campaigns to both consumers and other businesses, download the Anti-Spam Toolkit or a Checklist for CASL-compliant email marketing.
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