Poll: Business leaders still focused on sustainability
Despite continuing uncertainty about the world’s economy, results from the “BSR/GlobeScan State of Sustainable Business Poll 2010” show more than 8 in 10 respondents (84%) are somewhat or very optimistic that global businesses will embrace CSR/sustainability as part of their core strategies and operations in the next five years. Nearly all (94%) of the 377 respondents, drawn from a majority of BSR’s global network of more than 250 member companies, also said that their companies plan to maintain or increase their budgets for CSR/sustainability programs in the year ahead, and nearly three-quarters expect to increase the amount of internal and external CSR/sustainability communications as well.
By Craig Pearson
“When the recession hit with full force two years ago, we urged our members to stick with sustainability as a key to achieving long-term business success,” said BSR President and CEO Aron Cramer. “It’s very encouraging to see that, even in a world still marked by instability and change, they’re staying the course.”
“BSR member companies continue to demonstrate a strong commitment to sustainable business,” said Chris Coulter, Senior Vice President at GlobeScan, which conducted the survey on behalf of BSR. “These findings will reinforce the direction that many leadership companies are headed and prompt others to join them.”
The survey was released at the start of the BSR Conference 2010, where more than 1,000 senior business executives, entrepreneurs, and leaders from the public sector and civil society gathered to focus on integrating CSR and sustainability practices into strategy and core business.
The “BSR/GlobeScan State of Sustainable Business Poll 2010” was conducted from September 29 to October 11, 2010, among a sample of 377 professionals from around the world drawn from 60% of BSR member companies and organizations. For more information, visit www.bsr.org.