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Shift Energy, UNB and NSERC research energy visualization projects

November 27, 2011 - Saint John, N.B.-based Shift Energy says it has completed two of three energy management research projects with the University of New Brunswick (Fredericton); projects whose insights will be used to improve Shift’s service as an energy management solution provider—the core of which is its EnergyMentor platform.


November 27, 2011
By Anthony Capkun

“Shift Energy is honored to have been selected as University of New Brunswick’s partner in this project,” said Richard Jones, President and CEO of SHIFT Energy. “I can see this kind of collaborative research and innovation elevating the possibilities of energy management and conservation, bringing together the best academics and entrepreneurs to solve the challenges in the market today.”

“Innovation is a team effort, and this is an excellent example of an industry-academic partnership leading to real world change,” said Suzanne Fortier, president of Natural Sciences and Engineering Research Council (NSERC). “By collaborating with researchers at the University of New Brunswick, SHIFT Energy found new ways to enhance its energy management technology for its clients. They are helping to create a more innovative and competitive Canadian economy, and I encourage more businesses and researchers to follow their lead.”

Shift technology enables commercial and industrial customers to monitor and reduce energy consumption at their facilities. Based on an open SaaS (Software as a Service) platform—and employing cloud-computing technologies—EnergyMentor features device-independent dashboard views and proprietary engineering analytics.

“This NSERC project was a unique example of collaboration between academics and businesses,” said Prof. Ali-akbar Ghorbani, dean of the Faculty of Computer Science and director of Information Security Centre of Excellence at UNB. Talking about the reason for them to get engaged with Shift Energy, Ghorbani said: “Energy management is an emerging field and it was a good opportunity for our students to be able to work on latest technologies and apply their analytical skills to solve real-life problems.

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