VIDEO: Saving energy? Your neighbours are doing better…
June 4, 2013 - ... or, “How behavioural science can lower your energy bill”. In this engaging TED Talk, Opower president Alex Laskey discusses the psychology of saving energy. His talk focuses on how the principles of behavioural science and social norms have motivated millions of customers around the world save energy and money.
By Anthony Capkun
Over the past five years, Opower and its utility partners have saved customers almost $300 million on their energy bills and 2.5TWh of energy. Opower works with over 85 utilities, serving over 16 million households. TED, meantime, is a non-profit devoted to “Ideas Worth Spreading”.