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CEEA’s national advocacy plan outlines its energy efficiency priorities

September 17, 2013  - Saying it is designed to “help advance energy efficiency by proposing tangible, implementable solutions to current challenges for governments, businesses and consumers”, the Canadian Energy Efficiency Alliance’s (CEEA) new national advocacy plan outlines the alliance’s priorities for future energy efficiency efforts in Canada.


September 17, 2013
By Anthony Capkun

“Utilizing the results of a national opinion survey and feedback gained at our annual Thought Leaders conference, our national advocacy plan is a direct reflection of Canadian priorities, as well as best practices from stakeholders and experts from across the country,” said Elizabeth McDonald, CEEA’s CEO. “Together, they created a solid set of priorities that CEEA can champion to government, consumers and industry.”

Conducted by the Gandalf Group, the aforementioned survey included over 1500 Canadians and provided CEEA with the insights it needed, it says, to tackle the “challenges to advancing energy efficiencies”.

“We know Canadians are willing to do more to conserve energy, and we know the path to facilitate this is by educating Canadians about how to practice conservation and access programs to assist with costs,” said McDonald.

Through its Thought Leaders conference, CEEA obtained input from stakeholders on what the priorities should be over the next 12-24 months to have the most impact. Of these, CEEA selected five key areas of focus to pursue:

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• The role of all levels of government
• Communicating the energy efficiency message
• Transportation and energy efficiency
• Training and education for energy efficiency
• The built environment

CEEA says this complimentary white paper is a “must read” for anyone seeking to better understand the challenges and opportunities for energy efficiency and conservation. DOWNLOAD the paper below.