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Mission Geo launches to promote ground source heat pump tech for heating and cooling
December 3, 2024 By Anthony Capkun

December 3, 2024 – Today saw the launch of Mission Geo—an outreach and advocacy campaign aimed at boosting awareness, understanding, and adoption of geothermal heating and cooling through ground source heat pump (GSHP) technology.
Leveraging the temperature of the earth, a GSHP transfers heat between the ground and a building to provide heating, cooling, and hot water by circulating a fluid through underground pipes that absorb or release heat, depending on the season.
“These systems offer significant financial and environmental benefits, making them a sound investment and a better way to heat and cool buildings for homeowners and businesses alike,” said Mission Geo’s Eric Torykian.
Through public relations, social media, etc., Mission Geo will promote the advantages and benefits of GSHP technology to builders and contractors, architects and designers, drillers, engineers, utilities, policymakers, commercial building owners, and consumers.
An initiative of GeoExchange (Geothermal Exchange Organization)—working in collaboration with the International Ground Source Heat Pump Association (IGSHPA)—Mission Geo will support workforce development programs to increase the number of trained HVAC contractors, drillers, engineers, designers, and other stakeholders in the design and installation of ground source heat pump technology.
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