VIDEO – Out of the mouth of babes: Smart Kids and energy conservation
October 29, 2013 - In case you missed it, PowerStream’s Residential Conservation and Demand Management (CDM) department launched what it calls “a fresh new advertising campaign” this past spring to market its saveONenergy programs, showcasing a group of spokespersons who measure about 3-ft high, wear thick-framed glasses and appear to know more about conservation than the average child.
By Anthony Capkun
“Not only are children early adopters of environmental programs, it’s for future generations that we’re making real change,” explained Frank Scarpitti, PowerStream chair and Mayor of the City of Markham. “Kids were key to our successful recycling program and can make a difference in energy conservation too.”
The campaign’s creative features ‘Smart Kids’ who, in both print materials and videos (see BELOW), explain how simple it is for customers to benefit and participate in some of the utility’s conservation initiatives, including peaksaver PLUS, Fridge & Freezer Pickup, Heating & Cooling Incentive, as well as annual discount coupons for energy-efficient products.
The utility says the campaign has resonated well with customers, and has been recognized within the electrical utility industry; the direct mail creative used in the spring was named as a finalist for E-Source’s Crowd Pleaser Award.
PowerStream is a community-owned energy company providing power and related services to customers residing or owning a business in communities located immediately north of Toronto and in Central Ontario.